Aggressive Marketing

When the time comes to list your property with a real-estate agent, you will want someone who will market your home aggressively. This process begins with a market analysis, which involves comparing your home to similar homes in your area that have sold recently. This comparison leads to the formulation of a listing price that both appeals to prospective buyers and assures you, the seller of a proper return on your investment. After that, it is the agent's responsibility to "get the word out", by advertising in newspapers, conducting open houses, listing the property on the Multiple Listing Service, and connecting with buyers and brokers on the Internet. Aggressive marketing translates into increased likelihood of selling your home.

Hint: From interior and exterior shots to virtual tours, pictures sell homes by emblazoning images on the minds of potential buyers.

The initial pricing of a property is critical. An experienced real estate professional utilizes much of the same information as a licensed appraiser in determining an accurate estimation of property value. At VantagePoint Realty, I have a proven track record for determining the highest and best price for properties. Property that is priced correctly and marketed properly will bring the seller the greatest return for their real estate investment. I can assist you in achieving the best results when marketing your home.

Call me to arrange an appointment. My office is conveniently located. I look forward to working with you.

Call Stephanie at 518-392-8484

and visit us at our website at: www.ColumbiaCountyHomes.com

or e-mail me at: Stephanie@ColumbiaCountyHomes.com

See our Market Conditions Newsletter at: http://www.realtytimes.com/c/StephanieSamuelsohn

Plain Facts

We live in the "information age," in which purchase decisions are based on all the available facts. With this in mind, home sellers should regard fact sheets (or house brochures) as one of the strongest marketing tools at their disposal. By providing prospective buyers with a sheet that contains all the answers to pertinent questions they might have, sellers place their homes at the top of buyers' minds. After view perhaps dozens of houses, fact sheets help buyers distinguish one home from all the others they have seen. Fact sheets also put all the salable features of a home in buyers' hands for purposes of comparison and recall. Fact sheets with pictures, descriptions, and numbers make the best presentations.

If you are considering the sale of your home, it is important to understand how critical proper pricing can be. Should the home be overpriced, it may languish on the market unnecessarily, failing to attracting the correct demographic of buyer. As a Realtor and Principal Broker of VantagePoint Realty, I am trained to prepare detailed, competitive market analyses of homes. I have access to a vast database of information regarding the sales of comparable homes in your community.

Contact me to arrange for an initial meeting and a complementary market analysis, as well as advice on how to maximize the 'curb appeal' of your property. I'm looking forward to meeting you!

Call Stephanie at 518-392-8484

and visit our website at: www.ColumbiaCountyHomes.com

or e-mail me at: Stephanie@ColumbiaCountyHomes.com

See Market Conditions at: www.MarketConditions.biz

Appealing Ideas

To boost your home's curb appeal, there are a few improvements that provide bigger bang for the buck than a coat of paint on the front door. If your front door has seen better days, think about replacing it with a more attractive unit.

According to one independent study, a new front door increased the perceived value of a home by as much as 6.6%. While you are at it, replace the handle and lock with substantial brass, pewter, or brushed aluminum hardware to make the best possible impression on potential buyers.

Inside the home, it pays to update the flooring with new carpeting, vinyl sheeting, or even tile if worn-out surfaces might provide would-be buyers with reasons not to buy.

Hint: Sellers should also upgrade kitchen and bath counters, faucets, and fixtures, if necessary. These rooms sell homes.

Relying on the advice and experience of a seasoned real estate professional can alleviate the potentially overwhelming process of first-time buying. As a Realtor and Principal/Broker of VantagePoint Realty, I have a successful track record of working with buyers. I will walk you through the process so that you will understand your options, and feel confident with your decisions. You will benefit from my knowledge and experience whether looking for a second home, vacation home or primary residence. Contact me for an initial meeting.

I can assist you in meeting and exceeding your real estate needs. I am looking forward to meeting you!

Call Stephanie at 518-392-8484

and visit us at our website: www.ColumbiaCountyHomes.com

e-mail me at: Stephanie@ColumbiaCountyHomes.com