Monday, October 16, 2006

Plain Facts


We live in the "information age," in which purchase decisions are based on all the available facts. With this in mind, home sellers should regard fact sheets (or house brochures) as one of the strongest marketing tools at their disposal. By providing prospective buyers with a sheet that contains all the answers to pertinent questions they might have, sellers place their homes at the top of buyers' minds. After view perhaps dozens of houses, fact sheets help buyers distinguish one home from all the others they have seen. Fact sheets also put all the salable features of a home in buyers' hands for purposes of comparison and recall. Fact sheets with pictures, descriptions, and numbers make the best presentations.

If you are considering the sale of your home, it is important to understand how critical proper pricing can be. Should the home be overpriced, it may languish on the market unnecessarily, failing to attracting the correct demographic of buyer. As a Realtor and Principal Broker of VantagePoint Realty, I am trained to prepare detailed, competitive market analyses of homes. I have access to a vast database of information regarding the sales of comparable homes in your community.

Contact me to arrange for an initial meeting and a complementary market analysis, as well as advice on how to maximize the 'curb appeal' of your property. I'm looking forward to meeting you!

Call Stephanie at 518-392-8484

and visit our website at: www.ColumbiaCountyHomes.com

or e-mail me at: Stephanie@ColumbiaCountyHomes.com

See Market Conditions at: www.MarketConditions.biz